08/02/2008
Siemens appoints Summersault Communications for UK internal communications brief
Summersault has won the contract to work with Siemens on its quarterly employee magazine Siemens UK and other internal communications projects. As a leading global engineering company, Siemens answers solutions to the world's toughest questions by providing innovation to a diverse range of industries including the energy, industry and infrastructure and healthcare sectors.
The magazine will keep Siemens 20,000 UK employees as well as retired staff informed about and engaged with the company's business practices and operations. It will cover a broad range of subject matter including market trends, business updates and thought provoking features on the issues facing business today.
Summersault will re-launch Siemens UK in December, writing, designing, editing and printing each quarterly edition, as well as producing the twice yearly winter and summer Discount Deals catalogue. Printed as a booklet, these catalogues will provide all Siemens employees with details on current seasonal discounts available to them. Summersault has, as part of the internal communications brief, also been charged with producing 'The Rough Guide to Siemens in the UK' and a new microsite aimed at all Siemens employees. The 2008 guide and website will be aligned with the new style magazine and will be launched in the new year.
Kirsty Glennie, Siemens Internal & Online Communications Manager, said: "We decided to appoint Summersault as our partners as they demonstrated an excellent understanding of the cultural and communication challenges that lie ahead for us in keeping our people informed of ongoing changes and developments in the business. They will also bring innovative thought-provoking approaches to engage and inspire our employees. We are looking forward to addressing these challenges with them in the future"
Gail Franks, Managing Director of Summersault Communications, commented, "We are looking forward to working with Siemens in developing its employee communications. To win such a major contract enhances still further our reputation for producing high-quality internal communications campaigns."