Premier

Premier, is operated by the UK's leading food wholesaler, Booker.

Premier retailers are independent convenience store owners, who agree to certain criteria to join the group in return for the Premier branding and business support.

With over 2,000 retailers across the UK, having effective communications with all of its members is vital to the group's continued success. Customers have to be kept up to date with new product launches, the latest promotions and improvements to service.

Any communication must also take into consideration the disparate readership and some readers who don't have English as their first language.

Therefore, we created Talking Shop, a straight-talking magazine that uses its blend of editorial and advertising to focus on products and shouts about profit potential by using Booker's values of Choice Up, Prices Down and Better Service to structure the publication.

Does it achieve its goals? It exceeds them - in a recent reader survey, 85% of readers said the content and advertising directly influence the purchases they make in Booker branches.