Be!

Fun and bubbly Be! magazine first hit Wilkinson stores in early 2007 and was an instant success with its 25,000 employees. Be! takes the company's communication to a new level and demonstrates Wilkinson's combination of family culture and retail professionalism. Everything from customer service and personal performance to product reviews feature in this quarterly magazine, targeted specifically at store employees. It's so attuned to Wilkinson's business that even the title emphasises the company's value programme, while the rest of the magazine reflects Wilkinson's commitment to grow and aspire to even greater goals.